James Deacon is not afraid to use music to express himself.
The singer/Songwriter has released two new music videos today.
‘Renegade’ and ‘HERO aka Rich’ music videos are out now.
“Spontaneity was the key to this video!” said James speaking about Renegade.
The video was shot in just three minutes.
Video director Eric T Graham was the one who came up with the idea to shoot the video.
This came out of being ‘bored’ while they were doing sound check for a live streamed event.
“I was kind of surprised by how ready he (James) was to shoot a music video,” said Eric.
“This song is for all the people who feel like they don’t fit in.” James speaking on Renegade.
‘HERO aka Rich’
The pair didn’t just stop there.
Eric had yet another idea, to shoot a music video at a location he had seen on social media.
“I spotted photos of an elopement shoot at a location which seemed out of this world.” Said Eric.
This location was where the video of a song that is close to Jame’s heart, ‘HERO aka Rich’was to be shot.
‘HERO aka Rich’ is set in the alien-like landscapes of an unused mine dump in the outskirts of Joburg.
“When working with the incredible Eric T Graham it always ends up being almost more of a party and less work,” said James.
“We are all so passionate about the music and the art that we make together.” He continued.
“I wrote this song about my relationship with my brother,”
“[It] went from an inseparable bond and a decade worth of good times and life shaping events to an abrupt end in a fiery mess of emotions.”
This 23-year-old multi-instrumentalist is quickly becoming some of the hottest property in alternative music.
James Deacon’s highly anticipated debut album is out later this year.