Today is as big day for Elaine as she released visuals to ‘Risky’ and lowkey announced her signing to New York Based Columbia Records.
‘Risky’ is the second single off her Platinum selling and SAMA nominated EP, ‘Elements’.
The ‘You’re the one’ singer is the most streamed South Africa female artist on Spotify, occupying more than 5 spots in the top 10.
Her previous music video has over 2,5 million views on YouTube.
The visuals for ‘Risky’ begins with Elaine taking mugshots in jail and “Elaine Music x Columbia Records” can be seen.
“Welcome to the Columbia family Elaine! Checkout her new video for risky out now!” announced the record label on Twitter.
— Columbia Records (@ColumbiaRecords) August 19, 2020
The R&B singing sensation hasn’t said anything about this move a yet, however that didn’t stop her fans from reacting to the news.
We’re proud to hear the news that South African R&B sensation Elaine @elaineofficial_ has signed with @ColumbiaRecords, joining global icons such as Beyoncé & Adele. Her hit song “You’re the one” has over 2,7 million views on YouTube. We’re incredibly proud of your achievements🇿🇦 pic.twitter.com/2REgsULSy1
— Min. Nathi Mthethwa (@NathiMthethwaSA) August 19, 2020
— #JusticeForKwasa (@UNATHI_KK) August 19, 2020
Elaine cut a deal with Columbia Records?! 😭 the same label as Beyoncé?? Tyler?? Chloe x Halle??? 😭😭😭 pic.twitter.com/jKc79rBbOa
— Thando Vokwana 🦄 (@SegzyUnicorn) August 19, 2020
She is signed at the same record label as Adele, Daft Punk, John Legend and more.
Watch the music video to ‘Risky’ below: